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What is Norco?

Norco originally Norco Bicycles is a Canada based company, engaged in designing, manufacturing and distribution of a wide variety of bicycles and related products. The company markets about 150 models of bicycles in different countries across the globe. The company operates as a subsidiary of the Live to Play Sports. The Norco Bicycles product line includes mountain bikes, road and city bikes, dirt/street bike, adventure sport bikes, bicycle spare parts, bicycle accessories. The company is known for its VPS line of bikes that was introduced in the 1990s specially for freeride cycling. The introduction of VPS line off bikes gave a Boost to freeride cycling technique.
Norco was established in the year 1964 by the efforts of several members. It uses the Advanced Ride Technology for designing its bicycles and other products. The company's products are sold in over 21 countries of the world with its head office located in Port Coquitlam, British Columbia. Many popular professionals such as mountaineers are employed by the company for developing new range of sporting bicycles. The Norco team consists of members like 'Ryan Leech' a professional trials mountain bike rider from Canada, 'Darcy Turenne' a professional freeride mountain bike athlete and filmmaker also from Canada and many others like them.

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