What is Proactiv?
Proactiv a product of acne treatment and skin-care kit founded in 1995, by Drs. Katie Rodan and Kathy Fields in 1995, contrbuted by marketting industry Guthy-Renker
In 1984 Proactiv was initiated by two dermatologists, Katie Rodan and Kathy Fields each had studied in Stanford University School of Medicine, got a chemist and starting to establish Proactiv from Rodan's kitchen, installing $60,000 in private account. Katie Rodan and Kathy Fields take concepts of business from executives and market researchers that were called for dinner parties at Rodan's house. Before Guthy Renker acceptance in 1995 it was not taken from various contributers. Guthy-Renker contributes the Proactiv on behalf of its makers. From 2007, all the purchases of Proactiv was $850 million yearly, U.S.A also contributes its seven 70 percent. The brand's quality is dependable for almost half of Guthy-Renker's benefit. Proactiv can be bought out from retail stores, to reject the potential harassment of market production for acne treatment brands. From 2010, 60 percent of Proactiv orders were made online and is also selled by a toll-free telephone number, in mall outlets, vending machines and in various boutiques also.
Products of Proactiv
Proactiv a three-sharer acne treatment kit that is purchased on a membership fee having a cleanser, toner and treatment having benzoyl peroxide and glycolic acid and in other methods also like Gentle Formula, Extra Strength and Proactiv+. Face masks, body washes all are being sold behind Proactiv name. Extra Strength has only seven percent concentration of benzoyl peroxide and a Gentle Formula with two percent concentration of salicylic acid only. The toner have witch hazel, that decreases facial oil, and glycolic acid, which is a popular ingredient in chemical peels.
Marketing of Proactiv
In every year close to $12 to $15 million is used on celebrity of Proactiv and $200 million on commercial air-time. Proactiv likes to spend an instantly recognizeable celebrity.