What is Panini?
Panini is a leading publishing company operates as a Panini S.P.A. It is a privately held company engaged in the business of Collectibles, Publishing, Distribution, Panini Customized Sales and Services, Licensing Out, Panini Digital, New Media and Panini Consumer Products. The company has its operational headquarters in Modena, Italy. Panini S.P.A is owned and monitored by Panini Management and Fineldo, a holding company of Panini's equity sponsor named Vittorio Merloni.
Panini came into existence in the year 1961 and engaged in the business of manufacturing and distribution of figurines, a type of sticker that are attached with glue. The name of the company named after its founder named by Binto and Giuseppe Panini. In 1970, the company started publishing the Illustrated Guide to Italian Football and stickers for FIFA
World Cup held in Mexico. Panini built partnership with Coco-Cola on 24th of May 2006 and created a virtual sticker album in More Than
ten languages for FIFA World Cup. With the growth in business, Panini S.P.A acquired several licenses of various renowned games for manufacturing stickers.
Products and Services
The company serves to the customers through its eight business areas which offer wide range of products and services such as trading cards and trading card games, stickers, stakes, cracks, photo cards, 3D gadget packs, warps, books, magazines, comic books, etc. Panini S.P.A provides licensing services, media services through , Mobile
applications and several wireless based interactive multimedia applications.
According to the 2009 records, the company has Revenue
of approximately €620 million and employs more than 750 plus employees. Panini S.P.A operates its five subsidiaries named PAN, Panini America, Inc., Panini Digital, Panini Comics and The Licensing Machine.
The company provides its services through more than 500,000 point of sales, supermarkets, kiosks, retail chains, outlets, confectionery shops situated in several countries throughout the globe. In addition, Panini S.p.A serves online through its global s and mobile applications.